Persuasive Communication

Title		Persuasive Communication
Objectives		To learn about the distinctive traits of communication, with special reference to persuasive communication.
Learning goals		At the end of the course, learners will be able to: - Know the main communication dynamics and styles - Know persuasive communication
Contents		- Communication functions - Relationship dynamics - Assertive style - Persuasive style - The behaviour-based approach - The psychological approach - Changing one’s attitude
Structure		The course includes two modules, comprising a total of 10 training units: Module 1 Unit 1 Web fiction Unit 2 Lesson with practice slides Unit 3 Lesson with practice slides Unit 4 Lesson with practice slides Module 2 Unit 1 Web fiction Unit 2 Lesson with practice slides Unit 3 Lesson with practice slides Unit 4 Job game Unit 5 Lesson with practice slides Unit 6 Final test
Target		Staff interested in developing their persuasive-style interpersonal communication skills (e.g. managers, sales agents, public relations staff)
Duration		2 hours 30 minutes