Internet and Internationalization for Enterprises

Title

Internet and Internationalization for Enterprises

Objectives

To develop the learners’ ability to assess compatibility between the type of product/ service offered and the characteristics of online selling.

Learning goals

At the end of the course, learners will be able to:
- Describe the features of e-commerce as a means to internationalize small and medium-sized enterprises
- Identify elements key to the success of online selling

Contents

- B2C and B2B e-commerce
- The rules of the New Economy
- Compatibility between the type of product/service offered and the characteristics of
online selling
- Practical implications of web-based internationalization
- Starting up an online selling activity
- Strategic points of online trade
- The word-of-mouth effect: creating confidence

Structure

The course includes four teaching modules comprising the following training units:

Module 1

Unit 1	Introduction
Unit 2	Web fiction
Unit 3	Web fiction
Unit 4	Case study
Unit 5	Case study

Module 2

Unit 1	Lesson with practice slides
Unit 2	Simulware Webstore® Simulator
Unit 3	Causal map
Unit 4	Causal map

Module 3

Unit 1	Job aid
Unit 2	Job aid
Unit 3	Job aid
Unit 4	Guided practice slided
Unit 5	Guided practice slided
Unit 6	Guided practice slided

Module 4

Unit 1

Final test

Target

Managers and owners of small and medium-sized enterprises

Duration

7 hours