Investing in people - AREAmagazine+ September 2015

Cornerstone OnDemand commissioned a survey on international recruitment in 300 companies in various sectors in the United Kingdom, France, Germany and Italy. European companies report great difficulties in managing their personnel: finding, developing and motivating talented staff is the most challenging task facing any HR department today. The most frequently-asked question is how to motivate and support a team in light of the fact that the most strategic human resources are also the costliest. One answer could lie in the effective management of internal mobility and recruitment. In order to gauge how mature companies are in this regard, Cornerstone OnDemand, a leader in cloud-based talent management applications, contracted a number of leading analysts* to interview a target of at least 300 companies in various sectors in the United Kingdom, France, Germany and Italy.

 

 

The survey analyzed all relevant evidence related to internal recruitment, with a focus on the processes, responsabilities and IT systems supporting it.

With reference to processes, the survey showed that the number of companies who fill over 30% of available positions with internal staff is higher in France and the United Kingdom; among them, the best results are obtained by companies with Key Performance Indicators (KPI) that are in line with their goals. Concerning responsability, over 50% of interview subjects believed the line manager was more responsible for the selection process that the HR office. Additionally, 91% of companies in the UK felt that it was up to the individual employee to seek out internal employment opportunities, while 73% of French companies believed this to be the province of the HR office.

Finally, the survey identified the three leading barriers to the use of IT tools for internal recruitment: the lack of integration between IT instruments and HR systems (28%), the lack of adequate instruments (28%), , and purchasing costs. The survey showed that 25% of companies hired personnel internally with a particular focus on middle management, while only 7% uses internal recruitment for senior managers. Most companies interview acknowledged the great importance of internal recruitment (77%), but only UK-based companies were strongly oriented towards talent management and the involvement of employees, while those in France, Germany, and Italy were more focused on cost reduction.

How can this trend be inverted? First of all companies must adequately establish their KPIs and internal recruitment strategies. Additionally it is important to establish a dialogue between employees (potential candidates) and the HR office. Finally, modern talent management systems must be implemented, and oriented towards a more open attitude to change.

 

*Elearnity, LPI (United Kingdom), ANDRH (France), Furtwangen University and BPM (Germany), Milan Polytechnic and HRC (Italy). 

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