Persuasive communications

Purpose

This course helps students to get to know the special nature of persuasive communications and the benefits its adoption brings in interpersonal relations, both in the work environment and in private life.

Learning objectives

At the end of the course the student will be able to:

Identify the characteristics of persuasive behaviour
Apply the basic principles of persuasive communication

Target students

All staff interested in developing skills in persuasive interpersonal communication (for example, executives, business agents, public relations specialists)

Duration

2 hours and 42 minutes (standard parameter 40 slides/hour)

1 hour and 48 minutes (Simulware parameter 60 slides/hour)

Content

The learning path is made up of two training modules that contain the following learning units:

Module 1

My director and I just cannot understand one another (Web Fiction)
Human communication (Multimedia Lesson)
Intermediate test
Relational dynamics (Multimedia Lesson)
Intermediate test
The dynamics of pressure (Multimedia Lesson)
Intermediate test

Module 2

The “centre” of persuasion (Web Fiction)
Persuasion and behaviour (Multimedia Lesson)
Intermediate test
Persuasion and attitude (Multimedia Lesson)
Intermediate test
The strategy of persuasion (Multimedia Lesson)
Intermediate test
End of course test

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Tel +39 3483993700 | P.IVA/C.F. 00969510320
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Obblighi informativi per le erogazioni pubbliche: gli aiuti di Stato e gli aiuti de minimis ricevuti dalla nostra impresa sono contenuti nel Registro nazionale degli aiuti di Stato di cui all’art. 52 della L. 234/2012 a cui si rinvia e consultabili al seguente link https://www.rna.gov.it/RegistroNazionaleTrasparenza/faces/pages/TrasparenzaAiuto.jspx>https://www.rna.gov.it/RegistroNazionaleTrasparenza/faces/pages/TrasparenzaAiuto.jspx