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Communicate with the customer (M3)


The e-learning course "Communicating with the customer: the visit from the customer" provides suggestions necessary to effectively address the visit from the customer and its potential critical issues.

Learning objectives

At the end of the course the student will be able to:

  • Know the key principles of communication applied to the customer visit
  • Knowing the principles of need-based selling, recognizing it and taking the lead in resolution
  • Know the main stages of a visit to a customer

Target students

Staff employed in daily contact with customers and suppliers.


2 hours 33 minutes (parameter 40 slides/hour)


Modulo 1

  • Principles of communication applied to the visit (Multimedia Lesson)
  • Intermediate test
  • The importance of the goal and goal oriented action (Multimedia Lesson)
  • Intermediate test
  • Need Based Selling (Multimedia Lesson)
  • Intermediate test
  • The phases of the commercial visit (Multimedia Lesson)
  • Intermediate test
  • The customer visit (Job Game)
  • End of course test

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