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Persuasive communications
Purpose
This course helps students to get to know the special nature of persuasive communications and the benefits its adoption brings in interpersonal relations, both in the work environment and in private life.
Learning objectives
At the end of the course the student will be able to:
- Identify the characteristics of persuasive behaviour
- Apply the basic principles of persuasive communication
Target students
All staff interested in developing skills in persuasive interpersonal communication (for example, executives, business agents, public relations specialists)
Duration
2 hours and 42 minutes (standard parameter 40 slides/hour)
1 hour and 48 minutes (Simulware parameter 60 slides/hour)
Content
The learning path is made up of two training modules that contain the following learning units:
Module 1
- My director and I just cannot understand one another (Web Fiction)
- Human communication (Multimedia Lesson)
- Intermediate test
- Relational dynamics (Multimedia Lesson)
- Intermediate test
- The dynamics of pressure (Multimedia Lesson)
- Intermediate test
Module 2
- The “centre” of persuasion (Web Fiction)
- Persuasion and behaviour (Multimedia Lesson)
- Intermediate test
- Persuasion and attitude (Multimedia Lesson)
- Intermediate test
- The strategy of persuasion (Multimedia Lesson)
- Intermediate test
- End of course test
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